I really like the Intercom and Mailchimp home pages. Good use of text combined with visuals to quickly and clearly explain the value as soon as you land on the page.
Loved that article Matt. Especially step 2, THE MESSAGING: CREATE SOME GUIDELINES.
After I'd done this exercise, I realised that all our marketing content needs reworking. So what started out as a landing page redesign has transformed into a giant playbook on how do we convert clients needing XYZ job done?, incorporating everything from cold sales emails to online demos.
