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> How do I ask for equity and how much should I ask for as the first hire (technical employee of a non-technical founder)?

That may not be a bad deal, but there are some warning flags that it raises:

* What does the non-tech guy bring to the table? Do they have hard evidence of their ability to make a company successful?

* This is well worth your time to read: http://jacquesmattheij.com/first-employee-or-cofounder




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