Argh. Reminds me for some reason of the stand-up comedy formula. You are correct. I forgot the punchline. The ellipsis.

Example from Robin Williams

"Parenting is hard" (Premise)

"Once you become a parent, you have responsibilities" (Statement/setup building on premise)

"For example, you can't go out drinking, come home drunk, go up to Junior's room at 3am and say 'For a change, Daddy's going to throw up on you now just like you do" (Turn around, the twist)