- Bing Ads (Microsoft Advertising) is your best immediate alternative for Western markets - often lower CPC and less competition
- Yandex Advertising for Russian markets (if relevant to your market)
- Baidu Marketing for Chinese audiences (if relevant to your market)
Resolve Google Issues:
- Try reaching out to a Google Ads account manager - they can sometimes help resolve account blocks that automated support can't handle
- Consider working with a certified Google Ads agency who might have better support channels
- Document everything meticulously to demonstrate your legitimacy
Rethink Social Advertising:
While you've found social media ads ineffective, generally paid social is effective for most client, so you might want to reconsider with a different approach to define your audience:
- Target people discussing your problem space on LinkedIn/Reddit
- Use detailed interest targeting on Meta to reach people in relevant industries/roles
I would personally use React out of the 3 as it's the best maintained, although it depends on the complexity of the project and whether something lighter could be better.
I found David Eagleman's books, especially Incognito, to be really good introduction to how the brain works.
"Proust was a Neuroscientist" is a delightful look at how non-scientists throughout history (artists, dancers, writers) have intuited truths about how parts of the brain work that have since been proven by science.
How to make friends and influence people by Dale Carnegie - Learning how to talk to people in a way that make them feel validated has been the most important lesson I've learned for working effectively in teams.
Agreed with this. The vast majority of my work has come through word of mouth. I've only found time wasters on Upwork who generally have high expectations and low budgets.
Alternative Search Engines:
- Bing Ads (Microsoft Advertising) is your best immediate alternative for Western markets - often lower CPC and less competition - Yandex Advertising for Russian markets (if relevant to your market) - Baidu Marketing for Chinese audiences (if relevant to your market)
Resolve Google Issues:
- Try reaching out to a Google Ads account manager - they can sometimes help resolve account blocks that automated support can't handle - Consider working with a certified Google Ads agency who might have better support channels - Document everything meticulously to demonstrate your legitimacy
Rethink Social Advertising:
While you've found social media ads ineffective, generally paid social is effective for most client, so you might want to reconsider with a different approach to define your audience:
- Target people discussing your problem space on LinkedIn/Reddit - Use detailed interest targeting on Meta to reach people in relevant industries/roles