You want to talk about playing house (awesome phrase by the way) even thinking about cool digs. That’s playing house.
edit: It is in this lecture: https://startupclass.samaltman.com/courses/lec03/
It is described as "...because while imitating all the outward forms of starting a startup, they have neglected the one thing that is actually essential, which is to make something people want."
You want to talk about playing house (awesome phrase by the way) even thinking about cool digs. That’s playing house.