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I’m not sure but I think I heard this phrase from Michael Seibel—Edit I think PG used this in an essay actually.

edit: It is in this lecture: https://startupclass.samaltman.com/courses/lec03/

It is described as "...because while imitating all the outward forms of starting a startup, they have neglected the one thing that is actually essential, which is to make something people want."




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