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If it isn't a goal (or a subgoal) then why measure it? Groups have many goals but what usually happens is that certain goals are prioritized.

Unfortunately, because of incentives, the anointed goals (or the metrics) get over prioritized causing worsening externalities until the goals or metrics get adjusted to correct the externalities. "Move fast and break things" turns into "Move fast with stable infrastructure".

Of course this is a dialectic, so expect the goals and metrics to shift again as new externalities are exploited. The ultimate correcting mechanism is a god who isn't a slave to the incentive structure and who resets the system by getting rid of bad actors.

The world is the Matrix.




> If it isn't a goal (or a subgoal) then why measure it?

Often the goals are hard to measure, so you measure a proxy. This can work well if people are actively focused on the goal, and check the measure to see how they're doing. It stops working if people forget that the measure isn't the goal, and work to increase the measure.




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