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> As it stands now, they could still target consumers with a higher end offering

what I don't get is why they don't have a price plan in the 100-200GB range like google drive has for two or three bucks. I've set up like seven or eight of those for family members and relatives, it's a very good price point and size for the average user.

The free plan of dropbox pretty much is super small and the next thing is 5TB.



The theory is it would cannibalize their $10/mo plan. They have a lot of users who don’t have tons of files but value paid features. Google and Apple’s storage services are plainer offerings.


I'm on Google Drive mainly because they dpn't offer such a plan. Dropboxes client is better, but I'm not paying an extra $8/month for storage I don't need.


You are on Google Drive because you don’t need what Dropbox does. That’s not something they should worry about. They would need at least five of you for every $10/mo customer who downgraded to improve their situation, not factoring things like increased support cost and higher churn rates from lowest-price shoppers.




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