Cable is laced with advertising and is linear, whereas much of the world has moved on to on demand. Further, what folks always wanted back in the days before streaming was the ability not to pay for genres they didn't want. Netflix had a reasonable low price for a while so it was worth it even if you only really watched one or two genres they had, and ignored the rest of the content. But with higher prices, it is ever more difficult to justify. Disney used to offer Disney, Hulu, and ESPN separately or as a bundle, so if you didn't watch sports, you could just get Disney and Hulu. Or if you just wanted Disney, you could get that. But they have raised prices and increasingly pushed bundling.
I for one would be perfectly willing to have an option where I could get Westerns for 2 or 3 bucks a month, Action/super heros for 2 or 3 bucks, SciFi for 2 or 3 bucks, Romance/RomCom for a buck. Kids/cartoons for a buck or two etc. And then choose what I want to subscribe to each month. But if you are going to charge me 20 bucks a month, you had better have 20 bucks a month worth of content that I actually want to watch. (and no ads). Oh, and stop making good shows with cliff hanger endings and then canceling them!
> Cable is laced with advertising and is linear, whereas much of the world has moved on to on demand
As a counter, there is a trend of linear streaming channels increasing in popularity. Lots of people just want to put something on for a bit of time rather than doom scrolling on-demand to find something to put on. There have been times where I've spent the majority of the time I was willing to kill watching something searching for something to watch. Curated channels with content that your interested in is very compelling.
> I for one would be perfectly willing to have an option where
These are definitely out there. I worked on the backed in for something that did this very thing. There was a channel for nothing but old western TV shows. Another channel that was nothing but animal related content. Another that was basically a Hallmark channel with similar content. I never did see what their pricing was though
Beyond the providers still offering linear TV (and the new ones being built in a new "trend" sometimes referred to as FAST TV [1]) You can see some of the linear background channel desires/trends in Twitch streaming numbers, too, and in some of the popularity of some Twitch streaming channels (such as MST3K's 24/7 MST3K channel). Also this is part of why several big "comfort events" on Twitch such as 24/7 streaming of Bob Ross or Mr. Roger's Neighborhood blew up virally.
I for one would be perfectly willing to have an option where I could get Westerns for 2 or 3 bucks a month, Action/super heros for 2 or 3 bucks, SciFi for 2 or 3 bucks, Romance/RomCom for a buck. Kids/cartoons for a buck or two etc. And then choose what I want to subscribe to each month. But if you are going to charge me 20 bucks a month, you had better have 20 bucks a month worth of content that I actually want to watch. (and no ads). Oh, and stop making good shows with cliff hanger endings and then canceling them!