I believe you have just summarized, at least, the next month of news stories from various sites designed to maximize ad revenue. I consider these announcements like miniature gold-rushes for the news sites and ad networks. Unfortunately, I have yet to think of a way to "sell shovels" to them.
I think the way to do it is to make a program the generates "controversial apple articles" through a little natural language processing and a bank of commonly-used vocabulary. It could totally be done, hah
